Setting Goals for Eproofed site

Eproofed site has been established to promote a small editing and proofreading business.
Now that the eproofed is under construction my thoughts turn to specific goals for this site.
Four major goals are considered:
A. Uptodate, accurate and comprehensive content for editing and proofreading services to attract:
New clients;
Existing clients; and
Professional colleagues.
B. Good site structure which provides easy navigation;
C. Facility to interact with clients with email; and
D. Facility to collect and analyse information within the industry.
These goals will be investigated over the next four weeks whilst I am away on holidays.